Insights & Resources
Expert tips, industry insights, and practical advice to help your business succeed online.
When Your Business Needs More Than a Contact Form
A contact form is useful, but it is not the answer to every website problem. I see businesses treat it like the finish line:…
ReadClient Showcase: Woodworth Electric’s Website, Built for the Moment the Lights Go Out
I write a lot on this blog about strategy and planning, so this week I want to show you instead…
What 16 Years of Building Websites Taught Me About Trust
I started Apex Design in 2010. Since then, I have worked on websites for one-person local businesses, growing companies, manufacturers,…
A Website Project Should Not End When the Site Goes Live
One of the easiest ways to tell how a web designer views a project is to ask what happens after…
Your Website Should Keep Working After You Close the Shop
One of the most useful things about a website is also one of the easiest to forget: it keeps working…
More Website Visitors Won’t Fix a Website Nobody Knows How to Use
One of the first things I hear when a business owner is unhappy with a website is, “We need more…
The First Website Meeting Should Be About Your Customers, Not Your Colors
One of the first things I ask a new website client is a question that has nothing to do with…
Your Contact Form Might Be Losing Leads Before You Ever See Them
Most business owners think of a contact form as the last step on a website. Someone visits, decides they are…
Is AI Good or Bad for Your Website? (Honest Answer: It Depends on How You Use It)
I get asked about AI constantly. Business owners want to know if it's going to replace people like me, whether…
Website Security Isn’t Just an IT Problem. It’s a Business Problem.
Most business owners do not think about website security until something breaks. A page starts redirecting to a strange website,…
A Website Launch Is the Beginning, Not the Finish Line
There is a moment in every website project when the new site goes live and everyone takes a breath. The…
Your Homepage Doesn’t Need to Say Everything. It Needs to Help Someone Decide.
One of the hardest conversations I have with a business owner is usually about the homepage. They want it to…
Why Your NH Business Isn’t Showing Up on Google (And It’s Probably Not What You Think)
I talk to a lot of New Hampshire business owners who have the same frustration. They have a website, they've…
